OUR STORY – Actions Over Words

"Message From Our Founder"

Actions Over Words Mission

At Actions Over Words, WE ARE A FAMILY. And everyone who supports the Actions Over Words movement is part of this family forever. We are more than an apparel company, we are a movement and we strive to use our ACTIONS instead of our words to make the world a better place to live $5 at a time! To date, the Actions Over Words movement has helped raise over $20,000 for charities around the world!

~ Alec Collier Levin

February 2nd, 2015

It all started with a $5 bill and a vision to change the world. Actions Over Words was founded on February 2nd, 2015 in Cape May, New Jersey when 24 year old founder Alec Levin was a 17 year old Junior in High School. He heard a man named Mike Smith talk about the idea that we often go through life saying we are going to do something, but never actually do so. He was inspired to do more with his life to giveback and help others.

Ultimately, he set out to make the world a better place to live. In doing so, he wanted to ACTUALLY make an impact by lending a helping hand and inviting others along the journey to join the movement. In creating this movement of using your ACTIONS instead of your words, we wanted to give back and work with charities and standout apart from other companies. We decided to donate $5 of every sale to different charities around the world!

August 22nd, 2017

After running Actions Over Words for over two years, he found himself struggling to run the business to his fullest potential. He found it challenging to play collegiate tennis, maintain a 3.9 GPA, and run Actions Over Words all at once.

That's when he made the difficult decision to step away to focus on playing tennis and his studies.

January 12th, 2021

Upon graduating from college at Wilkes University in May of 2020, Alec pursued a career in Financial Services in Boston, Massachusetts. While living in Philadelphia and working remotely for the Boston based company (due to covid), he felt something was missing.

"I remember calling my Father and emotionally telling him that I didn't feel like myself, and I couldn't see myself working in Financial Services for much longer".

That's when on January 12th, 2021 Levin decided to leave his career in Financial Services and relaunch Actions Over Words because he felt that NOW, more than ever was the time to bring the Actions Over Words movement to the world.

Today

Today, Levin lives full-time in Cape May, New Jersey running Actions Over Words. He also works as the beer manager and helps his father run Collier's Liquor Store which has been in his family since 1934.

"I want to thank everyone for supporting us over the years. The greatest thing I have ever done in life has been running Actions Over Words. I love giving back, helping others, and making the world a better place to live $5 at a time!"

Keep up to date on the Actions Over Words movement over on Instagram: @actionsoverwordsapparel